This car park presented a particular challenge due to the proximity of both Blackpool Pleasure Beach and Blackpool Football Club. It was also the only free of charge car park in the area. We were extremely mindful that with tenants such as Odeon, Bannatyne and Frankie & Benny’s on site, that a normal maximum stay solution would not work.
As a result of overzealous enforcement and underhanded tactics, the location had become notorious within the industry and customers were beginning to stay away from the retail park. The equipment needed an upgrade due to its age and limited functionality and there was little appetite from the incumbent operator to undertake this upgrade. We proposed an ANPR linked tariff payment solution which would allow customers to pay before, during, after their visit and at any time up to 24 hours after they left the site...
